If you’re looking for a cheesy gay romance this holiday season, stick to Hallmark, not The Great American Family. Candace Cameron Bure — who used to be a mainstay on the Hallmark Channel — has stepped up as public relations director for Great American Family, and says the cable network intends to focus on “traditional marriage” on its programming.
An outspoken conservative Christian, Bure has worked in more than a dozen Hallmark TV films over the years, but left the network earlier this year to join former CEO Bill Abbott on Great American Family, where she will star in her choice of films and production Religious content under the slogan “Candice Cameron Bure Presents”. I discussed this move in an interview with The Wall Street Journal (Across diverse), She said her new home network prioritized Christianity over Hallmark.
“My heart wants to tell stories that have more meaning, purpose, and depth behind them,” Puri said. “I knew that the people behind the Great American Family are Christians who love the Lord and want to promote religious programming and good family entertainment.”
Hallmark has made a concerted effort to diversify its content in recent years — its first original holiday movie focused on a same-sex couple for the first time next month — and it’s easy to see that Bure didn’t appreciate change. The actress described Hallmark as “a very different network than it was when it started because of the leadership change,” adding, “I believe a great American family will keep traditional marriage at its core.”
Abbott gave a more media-trained response regarding his stance on whether the Great American Family would produce LGBTQ content. “It’s definitely 2022, so we’re aware of the trends. There’s no whiteboard saying ‘yes, this’ or ‘no, we’re never going here,’” he said. diverse, He said the network was much smaller than Hallmark and didn’t necessarily have the manpower to create many diverse stories, but he said that “over time” that could change.
Still, as beautiful as ever, she stuck to her guns. “I think we know the core audience and what they love is exactly the way Bill created the Hallmark channel,” she said. “It was Christmas and those traditional holidays, so that’s what the focus is going to be. You have to start somewhere. You can’t do everything at once.”